Why conducting interviews? People usually do not know exactly what they want therefore you need to observe what they do and listen their frustration. Understanding of your customers’ frustration and needs are the main reasons why you should talk to your customers and conduct a proper customer interview. What you Read more…
Why we should talk to the users To explore and get deeper understanding of your users’ problems and needs in order to improve your product. People and their mental models, their activities, the context of use of your product/service and unexpected relations among them. What else should you get from interviews Empathy & Personal Interaction Capturing Read more…
What is Qualitative Research Typically Qualitative Research uses questions such as “why?”, thus creating hypotheses. The main objective is to gain a broad understanding of the underlying reasons and motivations behind consumer decisions. This is usually the first step of each research. Sample size: small number of respondents Qualitative Research uses unstructured methods of data Read more…
It is a set of decision making techniques which Influences product planning and also affects product strategy. Definition of Continuous Discovery Continuous Discovery is a Product Discovery methodology extended and applied through the product’s lifetime. It happens continuously alongside development. Weekly touch points with customers by the team building the product, where they themselves Read more…