🔵 Empathize phase  & âś… Define phase

After interviewing people, bring your team together to share stories that you heard. A story share serves a few purposes. First, it allows team members to get up to speed on what others gathered in the field. Even if everyone was present for the fieldwork, comparing how each person experienced it is valuable. Second, in listening and probing for more information, team members tend to draw out nuance and meaning that wasn’t initially realized. This starts the synthesis process. 

How to story share-and-capture

Unpack observations and share stories that stick out from your team’s empathy fieldwork. While each team member shares notes and user stories, others should headline quotes, surprises, and interesting tidbits—one headline per post-it. 

The post-its can be physically grouped and re-grouped on the board to illuminate themes and patterns. 

The end goal is to understand what’s really going on with each user to discover who your users are and what they need in regard to your design space. 


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