Review the Product Opportunity Assessment with the team and stakeholders to ensure that everyone understands the problem, the context, and how we will measure success. 

👥 The whole team can participate | ⏰ It will take 1 hour or more

Objectives

Review the Product Opportunity Assessment with the team and stakeholders to ensure everyone understands the problem, the context, and how you will measure success.

It describes the problem to be solved, and usually includes a business justification.

Its purpose is either to:

  • prevent the company from wasting time and money on poor opportunities,
  • or understand what is required to succeed for those that are good opportunities. 

This review session is an opportunity to elaborate on any points that are unclear and need further detail. The team also validates that the prospective product or feature seems feasible from a technical or operational perspective. 

Instructions

  1. Describe the session goals and the outcomes of the session. 
  2. The team reviews each area of the Product Opportunity Assessment. 
  3. Everyone asks questions in order to create clarity on what you want to accomplish. 
  4. Document questions. Who had the question? What was the question? What was the answer?
  5. Document observations, suggestions, or problems. Who said it? What was it (observation, suggestion, complaint, etc.)? Are any action items needed? 

Question examples

  • What is the problem or need we are aiming to solve?
  • What does the application need to do?
  • What is the business opportunity? (e.g. acquisition, activation, retention, revenue, referral, etc.)
  • What are the Key Performance Indicators (KPIs)?
  • How else will we define success for this project?
  • Who are the users or customers?
  • Why is this important to them?
  • Why do they care?
  • What are the users trying to do?
  • What are their pain points?
  • How can we reach users through this design process?
  • Are there any constraints (technological, business, etc.)?
  • How are we better than our competitors?
  • Are there any relevant products we can look at?
  • Who are the primary decision makers on this project?
  • Do brand guidelines exist?
  • Does a style guide exist?

Source: 

https://www.slideshare.net/almingwork/nyt-product-discovery-activity-guide

https://uxplanet.org/98-questions-ux-designers-must-ask-9b6984c6bd67

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