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Product Discovery Activity Guide
Understand the Opportunity
Opportunity Assessment Review
Business Model Canvas
Lightning Demos
Review Industry & Macro Research
Understand the User
Proto-Personas
Empathy Map
Pain-Gain Map
Value Proposition Canvas
Customer Journey Map
Job Stories
Ethnographic Field Studies
Contextual Inquiry Interviews
Diary Studies
Focus Groups
Site Intercept Surveys
On-the-Street Surveys
Moderated Usability Study
Unmoderated Usability Study
Understand the Problem
Problem Hypotheses
5 W’s
Draw the Problem
Fishbowl
The Five Whys
Challenge Cards
Poster Session
SWOT Analysis
Post the Path
Confirm the Problem
Tree Testing
Stakeholder Interviews
Go/No-Go Decision
Identify Possible Solutions
Mind Mapping
Post-Up
6-8-5 Sketching
Brainwriting
Start, Stop, Continue
The Anti-Problem
Storyboarding
Elevator Pitch
The VC Pitch
Participatory Design
Narrow the Field
Silent/3-Min Critique
Design the Box
Identify Conflicts
Affinity Mapping
Impact & Effort Matrix
Planning Poker
Forced Ranking
20/20 Vision
Dot Voting
Fists-to-Five Voting
New-Useful-Feasible Test
Stakeholder Interviews
Contextual Inquiry Interviews
Create tests
Define Assumptions
Operational Definition
Live-Data Prototypes
Validate with Users
Contextual Inquiry Interviews
Concierge Testing
Concept Testing
Desirability Study
Card Sorting
A/B Testing
Demand Validation Tests
Wizard-of-Oz Tests
Moderated Usability Study
Unmoderated Usability Study
Pivot on Learnings
Synthesise Results
The Five Whys
Pain-Gain Map
Dot Voting
Brown Bag Sharing Session
Go/No-Go Decision
Design Thinking Bootleg
How to Empathize
Assume a beginner’s mindset
What? How? Why?
Interview Preparation
Interview for Empathy
Extreme Users
Story Share and Capture
Journey Map
Prototype for Empathy
User-Driven Prototyping
Storytelling
I Like, I Wish, What If
Review Your Portfolio
Empathy Probe
Analogous Empathy
Shooting Video
Editing Video
How to Define
Story Share and Capture
Journey Map
Powers of Ten
2×2 Matrix
Why-How Laddering
Point of View (POV)
Design Guidelines
“How Might We” Questions
Storytelling
I Like, I Wish, What If
Review Your Portfolio
Describe Your Concept
Surprise-to-Insights Leap
Shooting Video
Editing Video
How to Ideate
Powers of Ten
“How Might We” Questions
Stoke
Brainstorming
Facilitate a brainstorm
Brainstorm selection
Impose Constraints
Storytelling
I Like, I Wish, What If
Empathetic Data
Review Your Portfolio
Yes, And! Brainstorm
Shooting Video
Editing Video
How to Prototype
Impose Constraints
Prototype for Empathy
Improvise to Life
Scenes/Props/Roles
Testing with Users
Prototype to Decide
Identify a Variable
User-Driven Prototyping
Wizard of Oz Prototyping
Storytelling
I Like, I Wish, What If
Empathetic Data
Review Your Portfolio
Shooting Video
Editing Video
How to Test
Testing with Users
Prototype to Decide
Identify a Variable
Wizard of Oz Prototyping
Feedback Capture Matrix
Storytelling
I Like, I Wish, What If
Empathetic Data
Review Your Portfolio
Shooting Video
Editing Video
Understand the Opportunity
Opportunity Assessment Review
Business Model Canvas
Lightning Demos
Review Industry & Macro Research
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