Product Discovery methods-logo
  • Product Discovery Activity Guide
    • Understand the Opportunity
      • Opportunity Assessment Review
      • Business Model Canvas
      • Lightning Demos
      • Review Industry & Macro Research
    • Understand the User
      • Proto-Personas
      • Empathy Map
      • Pain-Gain Map
      • Value Proposition Canvas
      • Customer Journey Map 
      • Job Stories
      • Ethnographic Field Studies
      • Contextual Inquiry Interviews 
      • Diary Studies
      • Focus Groups
      • Site Intercept Surveys
      • On-the-Street Surveys
      • Moderated Usability Study
      • Unmoderated Usability Study
    • Understand the Problem
      • Problem Hypotheses
      • 5 W’s
      • Draw the Problem
      • Fishbowl
      • The Five Whys
      • Challenge Cards
      • Poster Session
      • SWOT Analysis
      • Post the Path
    • Confirm the Problem
      • Tree Testing
      • Stakeholder Interviews
      • Go/No-Go Decision
    • Identify Possible Solutions
      • Mind Mapping
      • Post-Up
      • 6-8-5 Sketching
      • Brainwriting
      • Start, Stop, Continue
      • The Anti-Problem
      • Storyboarding
      • Elevator Pitch
      • The VC Pitch
      • Participatory Design
    • Narrow the Field
      • Silent/3-Min Critique
      • Design the Box
      • Identify Conflicts
      • Affinity Mapping
      • Impact & Effort Matrix
      • Planning Poker
      • Forced Ranking
      • 20/20 Vision
      • Dot Voting
      • Fists-to-Five Voting
      • New-Useful-Feasible Test
      • Stakeholder Interviews
      • Contextual Inquiry Interviews 
    • Create tests
      • Define Assumptions
      • Operational Definition
      • Live-Data Prototypes
    • Validate with Users
      • Contextual Inquiry Interviews 
      • Concierge Testing
      • Concept Testing
      • Desirability Study
      • Card Sorting
      • A/B Testing
      • Demand Validation Tests
      • Wizard-of-Oz Tests
      • Moderated Usability Study
      • Unmoderated Usability Study
    • Pivot on Learnings
      • Synthesise Results
      • The Five Whys
      • Pain-Gain Map
      • Dot Voting
      • Brown Bag Sharing Session
      • Go/No-Go Decision
  • Design Thinking Bootleg
    • How to Empathize
      • Assume a beginner’s mindset
      • What? How? Why?
      • Interview Preparation
      • Interview for Empathy
      • Extreme Users
      • Story Share and Capture
      • Journey Map
      • Prototype for Empathy
      • User-Driven Prototyping
      • Storytelling
      • I Like, I Wish, What If
      • Review Your Portfolio
      • Empathy Probe
      • Analogous Empathy
      • Shooting Video
      • Editing Video
    • How to Define
      • Story Share and Capture
      • Journey Map
      • Powers of Ten
      • 2×2 Matrix
      • Why-How Laddering
      • Point of View (POV)
      • Design Guidelines
      • “How Might We” Questions
      • Storytelling
      • I Like, I Wish, What If
      • Review Your Portfolio
      • Describe Your Concept
      • Surprise-to-Insights Leap
      • Shooting Video
      • Editing Video
    • How to Ideate
      • Powers of Ten
      • “How Might We” Questions
      • Stoke
      • Brainstorming
      • Facilitate a brainstorm
      • Brainstorm selection
      • Impose Constraints
      • Storytelling
      • I Like, I Wish, What If
      • Empathetic Data
      • Review Your Portfolio
      • Yes, And! Brainstorm
      • Shooting Video
      • Editing Video
    • How to Prototype
      • Impose Constraints
      • Prototype for Empathy
      • Improvise to Life
      • Scenes/Props/Roles
      • Testing with Users
      • Prototype to Decide
      • Identify a Variable
      • User-Driven Prototyping
      • Wizard of Oz Prototyping
      • Storytelling
      • I Like, I Wish, What If
      • Empathetic Data
      • Review Your Portfolio
      • Shooting Video
      • Editing Video
    • How to Test
      • Testing with Users
      • Prototype to Decide
      • Identify a Variable
      • Wizard of Oz Prototyping
      • Feedback Capture Matrix
      • Storytelling
      • I Like, I Wish, What If
      • Empathetic Data
      • Review Your Portfolio
      • Shooting Video
      • Editing Video

Understand the Opportunity

Assessment

Opportunity Assessment Review

Business Model Canvas

Business Model Canvas

Lightning Demos

Lightning Demos

Review Industry & Macro Research

Review Industry & Macro Research 

Have you created your own method?

We’d love to hear about it, email us at pdmethods@gmail.com


  • “How Might We” Questions
  • 20/20 Vision
  • 2×2 Matrix
  • 5 W’s
  • 6-8-5 Sketching
  • A/B Testing
  • Affinity Mapping
  • Analogous Empathy
  • Assume a beginner’s mindset
  • Brainstorm selection
  • Brainstorming
  • Brainwriting
  • Brown Bag Sharing Session
  • Business Model Canvas
  • Card Sorting
  • Challenge Cards
  • Concept Testing
  • Concierge Testing
  • Confirm the Problem
  • Contextual Inquiry Interviews 
  • Create tests
  • Customer Journey Map 
  • Define Assumptions
  • Demand Validation Tests
  • Describe Your Concept
  • Design Guidelines
  • Design the Box
  • Design Thinking Bootleg
  • Desirability Study
  • Diary Studies
  • Dot Voting
  • Draw the Problem
  • Editing Video
  • Elevator Pitch
  • Empathetic Data
  • Empathy Map
  • Empathy Probe
  • Ethnographic Field Studies
  • Extreme Users
  • Facilitate a brainstorm
  • Feedback Capture Matrix
  • Fishbowl
  • Fists-to-Five Voting
  • Focus Groups
  • Forced Ranking
  • Go/No-Go Decision
  • How to Define
  • How to Empathize
  • How to Ideate
  • How to Prototype
  • How to Test
  • I Like, I Wish, What If
  • Identify a Variable
  • Identify Conflicts
  • Identify Possible Solutions
  • Impact & Effort Matrix
  • Impose Constraints
  • Improvise to Life
  • Interview for Empathy
  • Interview Preparation
  • Job Stories
  • Journey Map
  • Lightning Demos
  • Live-Data Prototypes
  • Mind Mapping
  • Moderated Usability Study
  • Narrow the Field
  • New-Useful-Feasible Test
  • On-the-Street Surveys
  • Operational Definition
  • Opportunity Assessment Review
  • Pain-Gain Map
  • Participatory Design
  • Pivot on Learnings
  • Planning Poker
  • Point of View (POV)
  • Post the Path
  • Post-Up
  • Poster Session
  • Powers of Ten
  • Problem Hypotheses
  • Product Discovery Activity Guide
  • Product Discovery Methods
  • Proto-Personas
  • Prototype for Empathy
  • Prototype to Decide
  • Review Industry & Macro Research
  • Review Your Portfolio
  • Scenes/Props/Roles
  • Shooting Video
  • Silent/3-Min Critique
  • Site Intercept Surveys
  • Stakeholder Interviews
  • Start, Stop, Continue
  • Stoke
  • Story Share and Capture
  • Storyboarding
  • Storytelling
  • Surprise-to-Insights Leap
  • SWOT Analysis
  • Synthesise Results
  • Testing with Users
  • The Anti-Problem
  • The Five Whys
  • The VC Pitch
  • Tree Testing
  • Understand the Opportunity
  • Understand the Problem
  • Understand the User
  • Unmoderated Usability Study
  • User-Driven Prototyping
  • Validate with Users
  • Value Proposition Canvas
  • What? How? Why?
  • Why-How Laddering
  • Wizard of Oz Prototyping
  • Wizard-of-Oz Tests
  • Yes, And! Brainstorm
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