🔵 Empathize phase
Empathy is the foundation of human-centered design. The problems you’re trying to solve are rarely your own, they’re those of particular users. Build empathy for your users by learning their values. To empathize, you:
View users and their behaviour in the context of their lives.
Observe how users interact with their environment. Capture quotes, behaviours and other notes that reflect their experience. Watching users gives you clues as to what they think and feel – what they need.
Interact with and interview users through both scheduled and short ‘intercept’ encounters.
Engage users directly—interact with and interview them. Engaging users reveals deeper insights into their beliefs and values.
Wear your users’ shoes. Experience what they experience for a mile or two.
Immerse yourself in your users’ experience. Find (or create if necessary) ways to immerse yourself in specific environments to understand first hand who you’re designing for.
The best solutions come from the best insights into human behavior. Discover the emotions that drive user behavior. Uncover user needs (which they may or may not be aware of). Identify the right users to design for. Use your insights to design innovative solutions.
List of Design Thinking Emphatetic Tools & Methods:
- Assume a beginner’s mindset
- What? How? Why?
- Interview Preparation
- Interview for Empathy
- Extreme Users
- Story Share-and-Capture
- Journey Map
- Prototype for Empathy
- User-Driven Prototyping
- I Like, I Wish, What If
- Empathetic Data
- Review Your Portfolio
- Empathy Probe
- Analogous Empathy
- Shooting Video
- Editing Video
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