Record users interacting with your product or prototype through webcam or screen recording to see how well they can perform tasks.

👥 10 and more | ⏰ days | 💪🏼 medium effort

Objectives

A usability study focuses on a user’s ability to achieve a goal or complete a task while using a product or prototype, and gives a sense of whether a user will find the provided functionality helpful or attractive.

Unmoderated studies are generally remote and unavailable to the team until the participant has completed the series of tasks requested by the team; because of a higher margin for error, this kind of study should be limited in scope, focusing on a few specific features. This method should produce recorded audio or video of the participant’s screen and voice, which the team can later analyze for opportunities to improve the existing experience.

Who is involved? 

Unmoderated usability studies require a third-party provider who will both recruit suitable candidates who are in their participant pool and who are capable of communicating without a moderator, as well as deliver and record the session for use afterward; and a team who will take the recorded audio or video and synthesize results to uncover new insights and decide next steps.

How is it done? 

  1. Create a testing script for instructions that the participants will follow by themselves during the session, including tasks for the participant to complete or questions to answer. Be as detailed as possible, due to the lack of moderator.
  2. Ensure that the product or prototype is fully accessible to the participant through a network outside the building.
  3. Administer the usability tests through the third-party provider, who will be recruiting and delivering the instructions/questions to them remotely.
  4. Sit down as a team when all participants have been recorded, and synthesize results to see whether the product or prototype was successfully usable.

Source: 

https://www.slideshare.net/almingwork/nyt-product-discovery-activity-guide

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