Examine the current situation, goal, or product by brainstorming what you want to start doing, what should be stopped, and what works well now.

👥 1 to 10 participants | ⏰ between 10 and 60 minutes


This exercise examines three key aspects of your current situation:

1) What should you start doing?

2) What isn’t working that you should discontinue?

3) What’s working well now that you should continue doing?

Participants brainstorm individually, which frames the discussion with the larger group. This is useful for guiding “problem-solving” meetings or for conceptualizing aspirational steps toward a vision.


Ask the group to consider the current situation or goal and individually brainstorm actions in these three categories:

Start: What are things that we need to START doing?
Stop: What are we currently doing that we can or should STOP? Continue: What are we doing now that works and should CONTINUE?

Have individuals share their results.


This exercise is broad enough to work well as an opening or closing exercise. It’s useful in framing discussion at “problem-solving” meetings, or as a way to brainstorm aspirational steps toward a vision.