đľ Empathize phase & â Define phase & âď¸ Ideate phase & đ´ Prototype phase & đ Test phase
Sustaining/incremental innovations and disruptive innovations are what make up your innovation portfolio. Reviewing where various concepts fall in the portfolio helps you understand where to focus your energy.
How to review your portfolio
Create a simple 2×2 matrix. Plot âdepth of insightâ on the x-axis, from shallow to deep. Shallow insights are things the team knew before the project started. Deep insights expose the problem in a brand new light.
Plot âdisruptiveness of conceptâ on the y-axis, from incremental to breakthrough. Incremental concepts are simple builds on existing products or services (or things the organization has tried before). Breakthrough concepts have never been triedâthey might even be new to the industry.
Itâs easier to move a deep insight up to breakthrough territory than it is to move a shallow insight. When reviewing your portfolio, ask âwhich concepts address problems weâve never considered?â These concepts are easier to âYes, And!â into breakthrough territory.
Credit
design thinking bootleg by d.school at Stanford University